Zurich, March 22, 2012 – The ongoing digitalization in communications is opening up huge potential for companies to intensify the dialogue with target audiences and reach new recipients. An ever growing number of companies are recognizing the value of the Web 2.0 and its applications for their communications activities. With this in mind, Sensus Investor & Public Relations is expanding its competence in consulting and execution in the field of interactive digital media. Sensus Partners Bernhard Schweizer and Peter Kuster successfully completed the Social Media Management training course offered by Zurich’s University of Applied Sciences in Business Administration with a Certificate of Advanced Studies in Social Media Management. Sensus aims to develop social media strategies from the perspective of integrated communications and to incorporate select tools in a targeted and need-based way. Social media tools are increasingly supplementing traditional tools in both Public Relations and Investor Relations, and extending the reach of increasingly important two-way communications.